About Us

HISTORY
ABOUT US

Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitulli, father of Silvano, and that continues growing even now.

Directing today are Mr. Vitulli’s three grandchildren, Francesco, Nicola and Romolo, who have brought our presence to more than 35 countries around the world providing us a young and cutting edge vision.

MISSION & VISION
A WORLDWIDE FAMILY

We support and guide hair stylists in their everyday work. Through research, development and experience we produce innovative and high-quality products allowing the creation of endless color combinations and looks for every need.

Our true aspiration is to blend quality, style and trends and become the spokesperson and source of inspiration for “Kaaral Made in Italy” everywhere.

Driven by the desire to evoke emotion and share our passion, our corporate vision is to create a spirit of belonging to the brand where each Hair Stylist and end customer feels like apart of the “Kaaral Family“.

R&D
RESEARCH & DEVELOPMENT

From our inception to the present day, we have been growing steadily.

This is due to our R&D laboratories, our specialized team and our advanced technologies formulating new products everyday that are the emblem of scientific research, innovation and market trends.

Title

HIGH QUALITY

CERTIFICATES

We are the first company producing cosmetics for hair to have obtained the Certificate of Excellence

Environment Certification

Quality Certification

GMP Certification

100% Made in Italy

Security certification

Title

We Have
a Green Heart

100% SUSTAINABLE ENERGY
Photovoltaic panels allow the entire company to be self-sufficient in terms of energy. LED lights, large windows and skylights help keep it to a minimum the consumption. A saving in emissions equal to 5222 trees planted every year.

PACKAGING AND RAW MATERIALS
Production and management of products with the use of recyclable materials throughout the supply chain. Careful and meticulous research of precious raw materials for the creation of high-performance products that meet the main market needs.

AIR TREATMENT
Activated carbon filter against emissions of pigments inside and outside the company. New air filtering system to eliminate ammonia particles and

improve air quality.

WASTEWATER TREATMENT
Cooling system of the production plants by means of water recirculation.
No Spills, yes to safeguard of the groundwater.